WEBINAR: Empathy Mapping

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Sep

2

8:30am

WEBINAR: Empathy Mapping

By Creative Plus Business

Sometimes it can seem near-impossible to figure out what your clients want, need, and desire.
Enter: Empathy Mapping.
It's a simple process that helps you understand the problem your client is experiencing and how to craft an effective solution that will delight them. Additionally, it helps you to develop a deep shared understanding and empathy for other people. In this free webinar, we'll explore: + How you can use Empathy Mapping in your business + The key steps and elements in an Empathy Map Canvas + How to fill in your Empathy Map Canvas + What to do *after* you've filled in your canvas to implement the learnings + Tips for an effective Empathy Mapping session What’s Included? A 60-80 min webinar with our creative industries experts, plus lifetime access to additional resources and/or a special Dropbox folder containing more resources to support your learning.
Who should sign up? Creative industries professionals and business people from start-up to established (Australia only, sorry!). We also welcome creative freelancers, soloists, students, start-ups and curious hobbyists.
Who’s the host? Monica Davidson, director and doyenne of Creative Plus Business, empathy extraordinaire, and lover of all things map related (it runs in the family - she's related to a pirate).
What’s Creative Plus Business? We’re a certified social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.
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