May
26
4:00pm
The Future of Retargeting: How to Increase LTV in a post IOS 14 World
By Business of Apps
Adikteev CRO, Alexei Chemenda and Product Madness Retargeting Lead, Krisztina Simon have teamed up to provide some insights and resources about the world of re-engagement.
They’re covering the history and purpose of re-engagement, the future of retargeting on iOS, CRM versus retargeting, and the ways re-engagement still helps fuel app growth and increase revenue.
In this webinar, we will cover:
1/ Brief overview of retargeting: history, purpose, from inception to death on iOS
2/ What's been the #1 goal for Product Madness when running retargeting?
3/ How do you differentiate CRM & retargeting?
4/ When do you start retargeting users?
5/ Contextual retargeting: do you have any plans?
6/ IDFV matching table to IDFA: thoughts?
7/ X-promo retargeting: do you plan on investing more on x-promo?
Speakers
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Alexei Chemenda, MD & CRO USA at Adikteev
Alexei Chemenda (2019 Forbes 30 under 30) is the CRO and Managing Director, Americas for Adikteev. Adikteev is the mobile app re-engagement platform delivering incremental ROI for performance advertisers, known for its strong data science focus, its high quality interactive creatives and strong custom user-level targeting strategy.
He joined Adikteev in 2015 when the latter acquired Motionlead, a company he co-founded.
Motionlead was a YCombinator backed ad-tech company that was building high quality rich media ads for performance marketers.
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Krisztina Simon, Growth Marketing Lead at Product Madness
To date I have over ten years’ international experience in the Digital/Gaming/Mobile App industry with recognised strengths in the field of marketing, advertising, business and management.
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James Cooper, Director, Business of Apps
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