The end of IDFA = new opportunities for app monetization

Oct
11:00am
The end of IDFA = new opportunities for app monetization

By Business of Apps
Join Bango and our panel of UA experts to get practical advice on successful monetization and user acquisition strategies ready for the dramatic changes planned for device tracking and consent with the Apple IDFA privacy update.
The Apple SKAdNetwork and AppTrackingTransparency changes dramatically impact the way you monetize with in-app advertising and track advertising campaigns. How do you stay ahead of the game in this new world?
Join our webinar hosted by Business of Apps, to hear a panel of leading app developers discuss:
What does this mean for UA and monetization?
What practical steps can you take with your UA strategy to succeed post-IDFA update?
How can you increase your paying user base to offset declining IAA revenues?
Speakers
📷
Hannah Parvaz, Head of Growth, Curio
Hannah grows apps by building brands, community, and making products that people want to use. She has led growth at various startups through fundraises and taken companies from pre-launch to millions of users.
📷
Mack Grenfell, Biddable Lead, Babylon Health
Mack Grenfell works at Babylon Health - a health-tech company built around the idea of putting an accessible and affordable health service in the hands of every person on earth.
They’re best known for offering virtual consultations (GP appointments over your smartphone) and AI triage (intelligent chatbots which can understand your symptoms and can signpost you to appropriate care).
📷
Jason Yim
Manager, Media Planning & Strategy at PHD Malaysia
By day, Jason Yim consults his clients on their marketing strategies and manage their 8 figure advertising budgets. By night, he runs side hustles to explore untested growth marketing tactics. Applying startup level strategies to large budgets led to record breaking business. He recently published his case study on growth hacking LinkedIn in 30 days. In 2020, he was shortlisted as Digital Person of The Year, Rising Star by the Malaysian Digital Association.
📷
Guy Singh, VP Product Marketing, Bango

Guy is an experienced senior product management, product marketing and partner management professional with strong strategic and leadership skills.  With over a decade of experience in artificial intelligence, text mining, NLP and semantic search.
📷
James Cooper, Director, Business of Apps
James is on a mission to connect and grow the app industry. Business of Apps provides world class news, data, analysis and marketplaces for the global app market.
📷
Jin Soo Lee, CEO, NHN ACE
CEO of NHN ACE developing data driven marketing and data anslysis solution, ACE Counter.
hosted by
Business of Apps