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You Don't Need a Buyer Persona — You Need Audience Personas

Sure, your marketing team is aligned under one cohesive strategy. But your colleagues all have different objectives.

So why would they operate with a singular buyer persona?

Instead, consider a group of audience personas — where a buyer persona is one piece in the puzzle.

How to map personas to each marketing function

And how to enact influence marketing after you already have a group of personas

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