May
19
6:00pm
How are B2B Sales-Led Companies Adapting to the Product-Led Movement?
By Pavilion
Okay, okay, we get it.
You're probably asking:
- What’s all this fuss about product-led growth about?
- How is the shift to a product-led motion impacting my buyer’s expectations?
- … and how can we transition to a product-led motion if our GTM is still primarily sales-led? (hint: it’s OK to just “dip your toes in”!)
In this discussion, moderated by Jorge Soto, Head of Content & Community at Reprise, we’ll talk to visionaries from some of SaaS’s top companies on how Enterprise sales & marketing orgs are adapting to the rise of product-led growth that’s happening across the globe.
We’ll cover topics such as:
- How we’re seeing product-led growth manifest in the Enterprise
- What impact the PLG movement is having on sales & marketing orgs worldwide
- How Enterprise sales & marketing leaders can transition to a PLG-motion to better meet buyer’s needs (while still remaining sales-led at their core!)
Join us as we explore how the rise of PLG is shaping buyer expectations & how Enterprise revenue organizations are learning to thrive in the new environment.
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