With over 1 million small-medium sized businesses(SMEs), more than 55% of which have fewer than 4 employees, small business forms the backbone of the Canadian economy. Whether you're a small business owner, or an aspiring entrepreneur, you need to know the essentials of market research. This tutorial will familiarize you with the core tools needed to isolate your niche market so that your business can thrive during the global pandemic and beyond.

The tutorial will cover proprietary and public data on market trends and competitors, ways to establish your web presence and conduct your own research online and offline to better understand your market segment and differentiate yourself from your competitors.

Toronto Public Library is committed to accessibility. Please call or email us if you have a request for accommodation. Please let us know as far in advance as possible and we will do our best to meet your request. Phone 416-393-7009 or email accessibilityservices@tpl.ca.

Niche Market Research for Entrepreneurs