In 1996 MEDDIC came into existence when 3 men at PTC asked themselves:
- Why do we win deals?
- Why do we lose deals?
- Why do deals slip?

What they found was that there were six commonalities in the answers to these questions and these commonalities were the basis and origin of MEDDIC.  

Today there is a lot of talk about MEDDIC or MEDDICC or MEDDPICC.

But how do you implement this in a meaningful way? What are elite sales teams gaining from this? And what are some of the results that start- and scale-ups have gained after the implementation of their MEDDIC variation?

In this event, we will capture it all together with a guest speaker.

What are the before and after results of companies that adopted this

MEDDIC in the Real World