Jul
1
8:00pm
Truth in Alcohol Labeling
By Zavvy
Patreon onlyTopic: Truth in Alcohol Labeling
Guest Speaker: Bailey Pryor - Founder & C.E.O
What You'll Learn: The Real McCoy 100 Proof Limited Edition is the FIRST alcohol brand in the United States to voluntarily list both Ingredients and Serving Facts on the bottle label. This information is verified by an independent 3rd party testing agency named BDAS in Lexington, KY. These labels are government approved by the TTB in the United States, signifying a milestone step toward real transparency in the beverage alcohol industry. “We think 3rd party verified transparency is key to building consumer confidence in beverage alcohol, especially in the premium rum sector. Hopefully other brands will join The Real McCoy rum in voluntarily disclosing their 3rd party verified Ingredients and Serving Facts. Consumer have a right to know whats in their favorite beverages, just like they do with their favorite foods.” - Bailey Pryor, Founder & CEO, The Real McCoy Rum.
About Bailey Pryor:
Inspired by real-life Prohibition-era rum-runner Bill McCoy, filmmaker Bailey Pryor launched The Real McCoy rum in 2013—the same year he won five Emmy Awards for the documentary he wrote and directed about Bill McCoy. During the making of the movie, Pryor decided to create a rum like the one McCoy smuggled from the Caribbean to New York in the 1920s. While many other bootleggers diluted their alcohol with turpentine or prune juice, McCoy’s rums were pure and uncut, earning them the moniker “The Real McCoy.”
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