How to Nurture Enterprise Accounts with a Multi-Channel Strategy

Mar
7:00pm
How to Nurture Enterprise Accounts with a Multi-Channel Strategy

By SaaSMQL
If your target accounts learn about your solution only when they are ready to buy, you're probably too late (especially for enterprise SaaS). In this webinar we'll go through the best practices on nurturing target enterprise accounts, driving them from cold to engaged, and accelerating the sales cycle of existing opportunities.
We'll show how to segment your target accounts, build a nurture cadence, personalize the outreach, and how to effectively leverage a multi-channel approach. We will discuss the importance of experience marketing, and how to go beyond the automated workflow to identify key-wins while pairing offline engagement, for a scalable revenue generating strategy.
Key Takeaways:
Account segmentation: the first step to an effective nurture sequence
Successful account nurture strategies
How to engage target accounts across multiple channels
What is experience marketing and how to incorporate it within your ABM strategy
How to effectively gift and why personalization plays a role in this
SPEAKERS
Franco Caporale (CEO at SaaSMQL)
Franco founded SaaSMQL in 2018 to help SaaS startups scale demand generation and revenue. He developed and effective Account-Based Marketing playbook that has generated millions of dollars in pipeline and revenue for the SaaSMQL's clients. He also founded the Demand Generation Club in San Francisco in 2016 with the goal of sharing best practices and learnings among B2B marketers. Before SaaSMQL, Franco was the Head of Demand Generation at high growth startups such as Branch.io, Apptimize, Duetto and Couchbase.
Ben Jablov (VP of Alliances and Channels at Postal.io)
Ben is an experienced tech executive that has launched multiple products, built alliance & channel operations and managed sales organizations. Jablow spent 16 years at CareerBuilder, developing and growing multiple products, including their Niche Websites. He also built and launched their partnership and channel program. Jablow was formerly the Chief Revenue Officer at Hunt Club and is currently VP of Alliances and Channels at Postal.io. Jablow is a board member of Zero Keyboard, and an advisory board member of multiple tech start ups. He has is MBA from the University of Chicago, Booth School of Business.
hosted by
SaaSMQL