Join Melissa Meinert (SalesLoft), Nicole Lindenbaum (Teampay), and Cassie Yettru (WISE) as they dive into:

Building meaningful relationships between marketing and sales from the start

Finding a healthy tension between both teams that drives the GTM strategy

Using partnerships to help bridge the gap and strengthen the cross-team synergy

We'll wrap up the discussion with a Q&A, so come with questions!

Sponsors:  SalesLoft, HubSpot, Adyen, Better, Box, CarGurus, Datadog, Zendesk, Udemy, Freshbooks, Handshake, Okta, Pendo, Pitchbook Data, Collibra, Rapid7, Introhive, FullStory, Scratchpad, Bandwidth, Frame.io, and Grammarly

WISE (Women In Sales Everywhere) is a global community dedicated to developing the next generation of female sales leaders. We run programming and both in-person and virtual events globally with amazing speakers who provide practical insights and wisdom to help women advance their sales careers.

Finding Synergy Between Sales & Marketing