Carrots and Sticks: Building and Running Effective Channel Partnerships

Jul
12:00am
Carrots and Sticks: Building and Running Effective Channel Partnerships

By Pavilion
Developing a partner ecosystem can be one of the best ways to scale your company for sustained growth. The good news is that you don’t have to be an established business to take advantage of this marketing technique. Companies at all stages of growth can benefit. 

We are lucky to be joined by Serge Van Dam and Tim Arvid Roots. 

Serge is an active Angel Investor, Advisor, and is a Board member of several New Zealand SaaS companies, including Wipster, Tourwriter, Raygun, CoGo, and Montoux. He works with businesses to break through growth-related challenges, primarily in the sales, distribution, and marketing domains.  

Tim Arvid Roots is the COO of Montoux -  a rapidly growing global software company helping multinational life insurers drive growth through pricing transformation.Tim is responsible for all partnership and alliance activity as well as executing the market entry and expansion strategy.

Serge and Tim will share their recent real-life experiences with partnerships and how these can be used effectively (or ineffectively) at various stages of a company’s growth cycle. If you currently use partnerships as a marketing channel but are experiencing challenges, this discussion may unlock a solution for you. As always, we welcome you to bring along stories of your own successes and failures to add to the conversation.
A discussion on channel management, with a focus on:
Giving momentum to a partnership, particularly at the start
Creating leverage in your relationship
Finding unorthodox strategies/tactics that yield results
How are their channel partnerships performing? Are they yielding the results they expected? Do they have a stick and a carrot approach or is it just a carrot?
hosted by
Pavilion