The majority of B2B marketers will tell you that they use webinars and events to generate brand awareness and leads. But according to Marketo, 75% of them admit that they don't know how to calculate their event ROI. Yikes!

Turn to the savviest marketing teams and you may be surprised by how much more they're leveraging webinars and events. We're talking about the entire funnel. From MQL to SAL conversions, sales meetings booked, opportunities generated to closed, to loyalty.

In this webinar, you'll learn strategies on how to accelerate your pipeline with events from thinkers and doers, including:

💡  How to embed webinars and events strategically into the entire buyer journey (use cases)

💰  Ways to engage audiences through conversion (take the desired CTAs)

⏩  Seamlessly collect, integrate, and use event data and insights

Beyond Basic: Events As a Pipeline Accelerator