Feb
28
8:00pm
7 Steps to Start an Account-Based Marketing Program
By SaaSMQL
In this webinar, we will explore 7 practical steps to help you launch your own Account-Based Marketing (ABM) program and drive real results. Whether you're new to ABM or looking to optimize your current program, this webinar will provide you with valuable insights and actionable strategies. So grab your notebook and get ready to learn how you can take your SaaS B2B marketing to the next level with account-based marketing!
The 7 steps that we'll cover are:
- Define goals and objectives with Sales
- Create ICP and Persona based on existing CRM data
- Segment and map the target accounts
- Select the appropriate channels & allocate budget
- Create messaging & assets per segment
- Establish handoff process with sales team
- Launch & Optimize
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SaaSMQL
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