Published author, interiors stylist, writer and trend researcher Joanna Thornhill shares her insider insight and tips on how to pitch a book idea, while demystifying the process of what it’s like working with a book publisher.

When it comes to landing a commission to create an interiors or lifestyle book, it’s as much about having a unique, timely and clear concept as it is about being a brilliant writer or top-of-your-game creative. And while the world moves ever-more digital, there remains a consistent demand for beautiful, printed books (and with that, a kudos in authoring them).

Whether your big dream is to land your own book deal or you’re simply keen to understand the ins and outs of this fascinating industry, Joanna shares the steps required, from pitching and content planning to the finer details of contracts, timeframes and collaborating with other experts to pull the project together. 

You’ll leave this session with a much clearer understanding of the entire process, along with practical suggestions and advice to help you flesh out your own ideas and get them under the noses of the right people.

Joanna Thornhill has worked with three different world-renowned publishing houses to produce her best-selling interiors books. Having authored four books, including The New Mindful Home and My Bedroom is an Office, Joanna has a wealth of knowledge about the ins and outs of the process involved in approaching, pitching and sealing that book deal.

●    Turning your idea into a tangible concept: analysing both the book market and lifestyle industry trends to inform your proposal

●    An overview of the UK’s key book publishers, what they’re looking for and how to tailor your ideas accordingly

●   How to write an initial pitch or synopsis, what this should include and what to save back for further discussions

●  Sealing the deal – learn how contracts, fees and royalties all work

●   Fleshing it out – how to turn that proposal into a fully-fledged book: learn about the process, who does what, and the different experts required to pull it all together

●   How to make the most of press, publicity and elevated business exposure in the run-up to publication

●   A PDF slide deck, containing useful links and information, will be available to download after the workshop

HOW TO WORK WITH A PUBLISHER TO PITCH AND PRODUCE YOUR OWN LIFESTYLE BOOK with Joanna Thornhill