From SKAN to AdAttributionKit: Winning With Privacy-First Mobile Campaigns

Aug
6:00pm
From SKAN to AdAttributionKit: Winning With Privacy-First Mobile Campaigns

By Business of Apps
In June this year, Apple made a few meaningful changes to its privacy-first attribution framework (earlier SKAdNetwork). Besides releasing the much-awaited re-engagement tracking, Apple is now transitioning from SKAN to AdAttributionKit to further enhance its privacy-preserving measurement.

Whether you had success with Apple SKAdNetwork earlier or not, AdAttributionKit deserves a closer look, and this is what this webinar is about. Our panel of performance and privacy experts will look at AdAttributionKit and SKAN and discuss the current state of iOS privacy:
Why Apple switches to AdAttributionKit and keeps its course toward privacy
AdAttributionKit vs SKAdNetwork must-knows, and what forces might advance or hinder adoption
Using AdAttributionKit and overcoming crowd anonymity to get more data insights
The future of AdAttributionKit and what features to expect and not expect
Join us for a discussion packed with practice-driven tips from top operators in the mobile privacy space.

Speakers:

Mark Menery, VP, Global Head of Sales - Dataseat (part of Verve)

Mark is an expert in privacy-first user acquisition and growth on mobile, with a decade-long experience in ad tech and media buying. He is based out of Boston, US, and works with Dataseat (part of Verve) - the mobile DSP built to drive performance without relying on any IDs.

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Grant Simmons, VP of Kochava Foundry - Kochava

As VP of Kochava Foundry, Grant leads a team of data enthusiasts in providing marketers with data-driven insights and analysis—delivering business value assessments for Kochava clients. Prior to joining Kochava, he was the head of Retail Analytics at Oracle Data Cloud where he worked with over 1,500 retail directors, VPs, CMOs, and agencies to develop individualized test-and-learn strategies.

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Zach Gryphon, Practice Lead, Mobile Apps - Wavemaker

Zach is a performance marketing specialist who has partnered with leading brands including Google, Adobe, and Audible to drive growth through their mobile app products. As Practice Lead, Zach consults with teams across Wavemaker to help them navigate the unique challenges of the mobile ecosystem and maximize the return on media investment for our clients.

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Alexandra Klimashevich, Sr. Product Marketing Manager - Verve (Moderator)

Alexandra specializes in Verve's privacy-first marketing solutions for mobile channels. She has decades of experience in the intersection of technology and growth, from product-managing top mobile apps to overseeing growth teams running multi-channel performance campaigns.
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Business of Apps