In the first of Installer's online business Business Support Series in partnership with Vaillant, web experts Shake and Speare will explore the best ways for installers to promote their business and manage their reputation online.

First we’ll look at how your website can work for you. Then we’ll learn about the simple to use, but greatly rewarding Google My Business - plus there’ll be tips on how to optimise it. We’ll learn more about online advertising with Google and Facebook and also how you can leverage social media to connect with people in your service area.

There’ll be lots of actionable takeaways rather than a straight lecture. Expect to be armed with information and tips you can actually use.

Grant Robertson, Founder of Shake and Speare, Digital Marketing and Websites for Trades

Absolutely! You’ll be asked to pitch your questions right from the start, we’ll then see if we can answer them along the way, we’re also planning on having a member of the team talking to you in chat during the webinar.

The world is slowly going online anymore, the world is online now. The ongoing coronavirus crisis has only sped this up and it has been those that have embraced online that have suffered the storm in the most comfortable way.

The first thing that almost all potential customers will do when recommended your business will be to Google you. Whether they find your website, reviews or a social media account, they’ll be looking for reassurance that you’re a reliable, legitimate and responsible business. We’ll explain just some of the ways that you can present this to those potential customers.

All attendees get the opportunity to book in some 1-1 time with Grant to explore their situation in detail, a free copy of our eBook, plus a unique discount code for 10% off our website or Google My Business services.

What are the best ways to promote your business online?