The mobile app ecosystem has been cracked wide open.

Smart developers are already capitalizing on the ongoing legal and regulatory rulings.

Many developers are implementing external payment options and directing users from their app to web checkouts (App2Web). Others are scaling with web acquisition funnels that convert users on the web before sending them to the app (Web2App).

Both strategies deliver better margins with lower fees, faster payouts, better retention, and greater billing flexibility.

Join Lucas Lovell, VP of Product at Paddle, as they break down:

Lucas is currently Director of Product at Paddle, a payments infrastructure platform for digital companies. He has been with the company for 3.5 years. Prior to that, Lucas had his own company, founded in Australia & then relocated to Paris in France as a laureate of the French Tech Ticket Program. The product went through multiple iterations but landed as a multilingual customer support platform for travel companies with large, international audiences. After 6 years leading & building early-stage 0-1 products, Lucas joined Paddle's product team to work on Paddle's Billing product. Since then, Lucas has transitioned into a broader product leadership role at Paddle.

Web revenue unlocked: Your playbook for the new app ecosystem