Did you know that being an underdog gives you a strategic advantage? Join us to learn more about the underdog mindset, and how to turn thought into action with a focus on becoming a challenger brand. (If you haven’t heard about challenger brands, then you’ll definitely want to come. Hint: Yoco is a challenger brand.)

The workshop will guide you through practical ways to apply underdog and challenger brand thinking to your business. We’ll send you a couple of things to read before you get there. We know homework isn’t everyone’s favourite, but it will be worth it!

The workshop will run for an hour and a half, so come prepared with a pen, notebook, and some snacks to fuel your best thinking. #RiseTheUnderdog 

Special guests : To be announced

Share your insights, thoughts, and questions with us on Twitter. Use the hashtag #RiseTheUnderdog and tag @yoco_za.

To sweeten the deal, two lucky attendees will walk away with a cash prize of R2500. 👀

We The Underdog Workshop