Over the last few months many of us have had to adapt our businesses to a new virtual landscape.  This new world can seem overwhelming for the uninitiated. In this session Hazel will demystify this growing marketing tool. You will learn practical strategies to quickly implement video into your business at no or little cost with minimal technical knowledge.

Hazel Gardiner will walk you through the basics, from using video on social media platforms to how best to monetise online workshops, learning and virtual events. You will gain the confidence and knowledge to navigate this new landscape with ease and conviction to future-proof your brand.

· Why video is a pivotal tool driving brand awareness and sales

· What is engaging content? Learn what to film to maximise results

· Social media, how to create engaging content for IGTV, Instagram LIVE and the power of brand partnerships

· Harness the power of your smartphone, how to film and edit using only your phone

· Virtual learning / events, how to create and monetise with software recommendations

· How to combine online content with physical product

· Tik-Tok, what you need to know and why it may be right for you

Hazel Gardiner is a floral artist and content creator -www.hazelgardinerdesign.com

VIDEO: HOW TO UTILISE ITS POWER TO ATTRACT AND ENGAGE CUSTOMERS with Hazel Gardiner