Beyond social impact initiatives as a force for good, they can be a key component to a company doing well. This “doing well by doing good” approach is likely familiar to those in the social impact space, but how exactly do we tie the two goals together?

In this webinar, we'll break down the essential metrics that connect social impact initiatives to revenue, empowering impact advocates to position their work as supporting the business objectives already in place.

An understanding of the core KPIs that bridge the gap between purpose and marketing performance

Tangible tools for quantifying the business impact of purpose-driven campaigns

A new approach to shift internal narratives around social impact from cost centers to revenue drivers

Real-world examples and the latest research findings to inspire your own efforts

Learn how to formulate a compelling business case around blending purpose into your promotions, using the language that matters most to your marketing, sales, business development, or finance stakeholders.

Unlocking Profitable Purpose: Integrating Social Impact Initiatives into your Marketing Strategy