AI has captured the minds, and hearts, of many B2B sales teams as the impact potential remains most promising there. But now that many teams have adopted (or at least experimented) with AI in their sales workflows, where do they go from here? This session will reveal three trends early adopters of AI in sales are uncovering today, while giving practical advice and customer examples on how to incorporate AI-powered sales automation into your own go-to-market strategies.

As AI is becoming more execution based, how and where to take advantage of that as a revenue team

What level of prompt engineering skills your GTM team needs today

Detailed use cases from B2B sales orgs using AI today to scale their outbound prospecting motions

Three AI trends B2B sales teams are leaning into