Join Amy Baker as she speaks to Abhishek Gupta, Founder & CEO - High School Moms & International Alliance of Counselors & Educators, India.

Hear directly from Gupta on how he has built a massive community and following among students, parents and counsellors in India - with an overall reach of 6 million.

Learn why he believes the age of marketing to students is over! Realising the value of early engagement with K-12 students and their parents is crucial!

We'll hear how carefully crafted competitions, competency-building, internship opportunities and scholarship options can engage and convert students around a particular education mission or life goal. "Last mile" engagement can be powerful - and authentic, says Gupta.

The PIE Chat Live - Abhishek Gupta, High School Moms & INACE, India