The science and psychology of the customer journey is one of the more important stages of a successful retail business. As with many parts of the industry, it can be invisible when done well, and hugely disruptive when done badly. In this session our panel of experts will take a look at everything that goes into an effective and intuitive customer experience, from signage and displays to lighting and temperature control to the physical journey around a retail space.

Panel Host: Jeremy Bowen, Brand Ambassador, Appetite Me
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Panellist 1: Simon Spurrell, Director, Cheshire Cheese Company

Panellist 2: Sarah Horsnell, Head of Buying, Appetite Me

📷 Panellist 3: Damien Burnell, Estate Manager, Penllyn Estate

The Customer Journey – creating a sensory experience