For many higher education institutions, the complexity of China’s unique digital ecosystem and student journey can feel overwhelming. The good news? It doesn’t have to be.

To navigate this landscape, universities must build an integrated acquisition approach that aligns with the way Chinese students and parents discover, evaluate, and choose institutions. 

Conceptually, the student acquisition funnel remains similar to a Western context, your goals are the same: generate awareness, nurture interest through the application stage, and ultimately convert enrolments. The difference is that in China, achieving these goals requires adapting your strategy to the tools, channels, and tactics that are effective in the local market.

In this webinar, we’ll explore how universities can approach this market, reimagining each stage of the student journey to establish trust, engage more effectively, and turn complexity into a clear path from awareness to enrolment.

Desmond Kohn, Director of Global Business Development at Sinorbis

April Adap Coloma, International Marketing & Admissions Director at UCAM Universidad Católica de Murcia

Dr Alison Hartshorn, Head of International Marketing & Communications at ARU

The China student journey: a complete strategy from awareness to enrolment