Cold emails can be notoriously tough to craft and getting higher open rates or even a response from someone important is as much of an art as it is a science. That's why we're inviting Heather Morgan, a cold email expert and Crowdcast user, to Talks to share her secrets on crafting cold emails that work.

Heather is the CEO and founder of Salesfolk, a consultancy that helps B2B organizations create highly scalable email campaigns that still sound like one-on-one conversations. In the last 3 years, Salesfolk has helped 450+ companies optimize their response rates, adding millions of dollars to their sales revenue.

How to write subject lines that are irresistible

Why you should never send cold emails using canned templates

The difference between cold (outbound/sales prospecting) emails and warm (inbound/drip marketing) ones, and what you need to do for both to be highly effective.

How to make your emails more human and persuasive to quickly build rapport.

Critical mistakes to avoid when sending cold emails in order to not get hate mail or blacklisted as a spammer.

Have questions about your cold emails? Join us live and get Heather's pro tips on how to boost your cold email results.

How to get your first 1000 customers using cold email with Heather Morgan