For healthcare organizations, social media platforms and websites can be an effective way to market facilities, services, and products, share healthy habits with patients, and quickly spread information about public health emergencies. However, interacting with patients online can increase the risk of HIPAA violations. Organizations have been hit with significant fines by the Office of Civil Rights for disclosing PHI online.

We want to help you utilize the power of social media and web tracking technology while staying compliant with all HIPAA rules. Join us on September 28th at 2:00 PM EDT for our Staying HIPAA-compliant Online presentation. We’ll take an in-depth look at how your organization can spread its message online while minimizing the risk of violations.

· The risks related to PHI and social media

· The risks associated with web tracker technology

· How to legally use PHI in social media marketing efforts

· Enforcement trends for HIPAA violations online