Jun
11
12:30am
Search Everywhere Optimisation: How B2C Brands Stay Findable in a Post-Search World
By Data Story
Search isn’t just Google anymore.
Today, customers are discovering brands through AI chats, TikTok threads, Reddit deep-dives, and smart assistants—and they’re often bypassing your website entirely.
If you’re in tourism, healthcare, government, or any B2C sector where trust and timing matter, this shift is seismic.
In this webinar, we’ll unpack what “Search” now really means—and how to stay discoverable across the whole ecosystem of AI-generated answers, zero-click results, and social search.
You’ll learn:
- How AI is reshaping discovery—and what content gets seen vs skipped
- How to view your own data to see the impact AI is having on your organisation
- The difference between traditional SEO, GEO (Generative Engine Optimisation), and this new broader lens: Search Everywhere Optimisation
- How to measure visibility in LLMs platforms that don’t send traffic back to you
- Tactical ways to strengthen your brand’s presence in AI summaries, social search, and beyond
- Search Everywhere Content Marketing -- how to find and create content perfect to a moment.
If you’ve noticed your traffic flattening—or vanishing—this isn’t about needing more content. It’s about building for a new kind of findability.
Join us to learn how to stay searchable, everywhere.
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