Mar
31
6:00pm
Scaling Content Personalization for ABM
By Pavilion
When you’re going after a new account, personalized experiences and attention are often what closes the deal. But how can you maintain that at scale?
In this discussion, we’ll talk about how you can use technology to automate that personal touch, delivering content that matches each stage of the buyer journey and enabling your sales team to close the deal.
Attendees will learn:
- Why personalization is key in ABM
- How to maintain personalization at scale
- The effectiveness of mapping content to the buyer journey
- How to improve speed to market
- How content enables your sales team
*Sponsored by Uberflip.
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