Green Tech South West is delighted to welcome Ruth Smith, Director and Founder of Sustainable Results Lab. As so many of our GTSW community are working on climate based or purpose-led initiatives, we've invited Ruth to help us unlock the marketing and communications secrets used by top companies for implementation in our own work.

• How to apply the latest learnings from neuroscience and behavioural economics to improve your marketing and communications

• How to overcome the inherent barriers in people’s brains when it comes to communicating complex green tech products and services

• How to use the neuroscience of storytelling to forge a stronger connection with your audience

Ruth’s talk will show us how the most impactful marketing and communications strategies rely on simple principles of neuroscience and behavioural economics, and how to apply the science of decision making to transform how you communicate.

Ruth founded the Sustainable Results Lab to bring world-class digital marketing to the environmental sector.

She’s held multi-million-pound P&L responsibility at a top-performing FTSE 100 company, where she launched new digital products and turned around a failing brand. Her background as an award-winning editor put her at the forefront of developing multi-media content to grow audiences and revenue.

A degree in social anthropology sparked her interest in the behavioural sciences, and she loves using these insights to drive positive change.

Ruth loves growing vegetables and flowers on her allotment and cooking for family and friends. She’s also a keen dressmaker and gets very excited about sustainable fabric.

http://www.linkedin.com/in/sustainableresultslab

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👋 12.30pm - Event starts with a welcome from your meet-up organisers, Ellen, Hannah and Mike

📢 12.35pm - Our famous 60 second intros - a chance for attendees to introduce themselves, ask for help and tell us about something the group might find interesting

🗓️ 1.25pm - Round-up, other community notices and next event announcement

The event will be recorded and will be available along with the slides to view shortly afterwards.

This is a free online event streaming via the CrowdCast platform. You will see the link once you RSVP. The evening before the event, we'll email those that RSVPed with more details about what to expect when using CrowdCast.

ADLIB Recruitment - https://www.adlib-recruitment.co.uk

Future Leap Network - https://www.thefutureeconomynetwork.co.uk

Climate Action Tech - https://www.climateaction.tech

Using neuroscience to make your digital communications more impactful