Apr
22
1:00pm
Recruitment Marketing Congress
By RecruiterZone
Recruitment Marketing Congress – 22nd April 2021 – 2pm to 5.30pm GMT
This virtual event will help recruitment marketers focus their time, energy, and resources on the activities that really make a difference.
Over 7 fast-paced, and content-rich sessions, you’ll hear from innovative marketing experts and insightful marketing thought leaders. This event will help you make more effective decisions, maximise opportunities, and more accurately measure success within your business.
Subjects covered include content strategy, SEO, email marketing, paid advertising, social media strategy, and of course the best tips, tools and tech!
If you are buying a number of tickets for your team we will happily invoice you. Email [email protected].
Agenda
2.00pm > SEO and What's New with Google?!
Google are moving the goal posts. In this session we will talk through Google's major upcoming change; Google Core Web Vitals, and what threats and opportunities this presents for your recruitment business.
📷📷📷
Speakers: Matt Comber from Volcanic, Laura Monckton from Access and Paige Hobart from Roast
2.30pm > Perfecting your Content Strategy
Are You Wasting 60% of Your Time?
Gartner tells us that 60-70% of the content created is never seen – so why are recruiters and their marketers often fixated on creating it. How can you create a “less content, more marketing” strategy to ensure that every piece of content you create has a purpose beyond keeping you busy, and generating the odd click? And then have time to do the good stuff – candidate, client, colleague generation?
Speaker: Lisa Jones, Barclay Jones.
3.00pm > Strengthen your Social Media Strategy
Creating content is one thing. Maximising it as an asset within your business and squeezing every bit of recruitment marketing juice from it is the key - that’s where your social media strategy should be coming into it’s own.
However, many recruiters make the mistake of thinking social media is simply a place to sling content and are not tapping into the benefits of building a community, or building relationships with partners who are either influencers within the sector they serve or contacts that have been targeted via a committed ABM strategy.
Are you missing a trick? What are you doing to strengthen your social media strategy?
Speakers: Christina Robinson and Amanda Davies, Green Umbrella Marketing.
3.30pm > Automation; putting marketing at the heart of the sales process
The reality is that sales and marketing technology has picked up pace in the last few years. You have the likes of Marketo, Hubspot, Herefish, Force24 and a long list of others means that as marketers, we have a more sophisticated way of nurturing audiences across a range of channels. You throw in platforms like LinkedIn with all of its targeting, you very quickly have a shopping list of all of this marketing technology at your fingertips. And if you have the budget, the world can be your marketing oyster. Or can it?
The ‘recruitment tech stack’, seems to be all that leadership want to talk about at the moment, but contrary to popular belief, technology is not going to save us. It needs to be rooted in business strategy and marketers have a role to play. This session will show you that role.
Speakers: Glenn Southam, Lonely Marketers and Audrey Lartey, i-Pharm Consulting.
4.00pm > Podcasting: yes Recruiters can and should
Trying to create content that engages with your audience can be difficult. Written content only gets you so far and with us all becoming more and more comfortable on web calls then a great way to take advantage of this is a podcast. James will talk you through the key rules to starting and running a podcast; the pros, the cons, how it can fit into your overall marketing strategy and how you can use it to generate leads.
📷
Speaker: James Whitelock, ThinkinCircles
4.30pm > 5 Key Strategies to Becoming an Engaging Recruitment Marketer
Are you fed up with being the person that is asked to make things look pretty or managing job adverts for your recruiters? Well now is the time to stand up and be heard! Join Wendy as she takes you through her top 5 strategies you can implement into your everyday routine to make recruiters see how much value working together can bring to your business.
Speaker: Wendy McDougall, Firefish
5.00pm > Top Recruitment Marketing Tech & Ask us Anything!
We'll each bring our top tip on recruitment marketing tech and you can take this opportunity to bring all your questions to our expert panel.
If you book before Monday 19th you'll be sent a pre-event pack (I'm afraid these can only be sent within the UK)
hosted by
RecruiterZone
share