With increasing competition and evolving student expectations, universities face a new challenge: recruiting students who are not only academically capable but also align well with their programs and community. This webinar will explore how AI-powered platforms are reshaping student recruitment, enabling universities to reach and engage students in ways that match their digital-first lifestyles.

In this session, we’ll dive into the balance between human interaction and digital efficiency. Today’s students, as digital natives, expect a seamless, one-stop-shop experience – from program selection to securing accommodation. Yet, they still value the personalised guidance that only real human connection can offer.

Join us for a discussion with representatives from UAPP and ECA UK on how technology is transforming the student recruitment journey. Learn how AI-driven recruitment tools can enhance student engagement and satisfaction, all while helping institutions focus on bringing in students who are the best fit for their programs and goals.

Alan Bahia, Director of Sales and Marketing, UAPP

Spencer Withrington, Head of Student Acquisition, ECA, UK

Recruitment reimagined: How AI is elevating student quality and fit