In the past 18 months, VP of Revenue Operations titles increased by 300%. Companies across the world are realizing the importance of RevOps, but what does that look like? And how do you make it a strategic pillar of the organization?

Alison Elworthy, Executive VP of Revenue Operations at HubSpot, is dedicated to designing strategies, systems, and processes that power HubSpot as it scales. Her superpower? Putting the customer journey and experience at the very center of the RevOps strategy.

AJ Bruno, CEO of QuotaPath, will be sitting down with Alison for an in-depth dialogue around how RevOps is the backbone of great customer experience and how when done right, RevOps is the glue that holds GTM functions together.

Why it’s time to redefine the role of RevOps: Why moving from reactive to proactive is critical to high growth and fighting friction

The foundation of HubSpot’s Revenue Operations strategy: People, data, systems

How RevOps can help scale the customer experience

Redefining RevOps: Aligning Around the Customer to Fight Friction and Drive Scale