Happy Pricing - Personal Brand & Pricing

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Jan

18

1:30pm

Happy Pricing - Personal Brand & Pricing

By The Happy Startup School

What’s the value of a personal brand?

Here are things to think about:
  • When building your reputation what would this reputation do for you?
  • What financial value does it have?
  • What’s it worth to get on the radar of the people that you’d love to collaborate with?
  • How much time and effort should you invest in building your personal brand?

You could write a book to build a personal brand and so:
  • what are the costs of writing it?
  • what are the benefits in terms of royalties?
  • what are the benefits in terms of it being a marketing vehicle for your company?
What’s the value of the work of someone helping you build a personal brand?
  • What is the relative value of your work compared to a 5 page website, a tweet or an illustration?
On this episode I'll be talking to Anne Miltenburg, founder of Brand the Change, about her own experiences of pricing a brand.

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The Happy Startup School

The Happy Startup School

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