Welcome to the Outlander Unicorn Rodeo Series! 🤠 We’re rounding up exceptional unicorn founders from our portfolio and growth-stage investors to dive deeper into the making of unicorn startups, identifying breakout companies early, and supporting founders as they scale.

Join sweetgreen CEO Jonathan Neman and early-stage investor Leura Craig's fireside on Neman's founder journey, the journey to sweetgreen's unicorn status, and beyond!

Jonathan Neman is Co-Founder & CEO of sweetgreen, the mission driven restaurant brand that serves healthy food at scale. Jonathan and his co-founders started sweetgreen in 2007, opening their first location in Georgetown, DC, just three months out of college. Their vision is to be as ubiquitous as traditional fast-food, but far more transparent and honest.

Jonathan has been recognized as a key innovator in food and business, named to Fast Company's "50 Most Innovative Companies", Inc’s “30 Under 30”, Forbes’ “30 Under 30”, Food & Wine’s “40 Big Food Thinkers 40 and Under,” and the 2020 Nation's Restaurant News NRN Power List among other accolades. Sweetgreen was named one of Fast Company's Most Innovative Companies in 2019 and 2020, won the 2020 and 2021 Webby Award for Food & Drink in the category Apps, Mobile & Voice and recognized as a Top 100 Most Loved Workplace by Newsweek in collaboration with Best Practice Institute.

Born and raised in Los Angeles, CA,  Jonathan graduated from Georgetown University’s McDonough School of Business, where he met fellow sweetgreen Co-Founders, Nathaniel Ru and Nicolas Jammet. He lives in Los Angeles with his wife, Leora, son Nes, and daughter Theodora.

Unicorn Founder Jonathan Neman's Journey to sweetgreen 🤝 Unicorn Rodeo Series