Join William “Memo” Nericcio--a borderlands born Mexican-American public intellectual, artist, cultural critic, and literature professor at San Diego State University--as he explores the many stereotypes of Mexicans and other Latinxers in American mass media and popular culture. When and how were  these tropes introduced?  How have they evolve as they move from analog to streaming media? Why do they persist?

Dr. Nericcio tackles these topic and more in his book Tex[t]-Mex: Seductive Hallucinations of "Mexicans" in America as well the art exhibition, Mextasy, which would have come to UC Riverside but for the nefarious intervention of the Covid-19 virus. Nericcio currently directs San Diego State’s MALAS, the Master of Arts in Liberal Arts and Sciences Program; additionally, he serves on the faculty of the Center for Latin American Studies. His latest book, Talking #browntv: Latinas and Latinos on the Screen, co-authored with Frederick Aldama, debuted December 2019 from the Ohio State University Press.

William "Memo" Nericcio, a Tejanx Cultural Studies Professor from Laredo, Texas, began his career as a Latin Americanist focused on Boom novels of the 20th century by Carlos Fuentes, Rosario Castellanos, Julio Cortázar, and Gabriel García Márquez. With a BA in English from the University of Texas at Austin, and a Ph.D. in Comparative Literature from Cornell University, Nericcio had his first Assistant Professorship at the age of 26 at the University of Connecticut; a few years later, he moved to San Diego State University (1991), where his work has expanded into critical studies of film, mass culture, television, and cutting-edge Latinx fiction. Nericcio presently directs the MALAS Cultural Studies MA @SDSU and also runs SDSU Press, the oldest independent scholarly press in the California State University system. His American Library Association Choice Award-winning book in film studies, Tex[t]-Mex: Seductive Hallucinations of the “Mexican” in Americaappeared in 2007. His latest book, co-authored with Frederick Luis Aldama, Talking #browntv: Latinas and Latinos on the Screen, appeared January 2020 from the Ohio State University Press.

Mextasy: Seductive Hallucinations of Latina/o Mannequins Prowling the American Unconscious