McKinsey Design//Strategic Foresight: examining the past + present to explore what’s next

DesignBayArea / SF Design Week

Cover Photo

Jun

25

4:00pm

McKinsey Design//Strategic Foresight: examining the past + present to explore what’s next

By DesignBayArea / SF Design Week

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Being prepared for the future is more important than ever before. How does using strategic foresight impact the value fo design? By identifying emerging trends, we can map insights to possible future scenarios and support decision-making in the present. Our team will discuss how to incorporate futures thinking into business, so you can enable yourself and your organization to adequately prepare and proactively create strategies for the future. Come learn methodologies to shift your mindset and tap into your ability to help build a future everyone can get behind.
Event Speaker
Jason Napolitano, Design Director I McKinsey Design Phil Balagtas, Design Director | McKinsey Design and Founder of the Design Futures Initiative Charlie Hartzell, Senior Designer | McKinsey Design Lucy Ziegler-Wang, Associate Design Director | McKinsey Design

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