Now that we’ve got you thinking about your 2023 marketing plan, let’s dive into how to effectively measure your efforts. Identifying your marketing Key Performance Indicators (KPIs) early in the process will keep you on track and allow you to course correct when necessary. We’ll cover everything you need to know when it comes to determining the right marketing KPIs for your business. And, we’re excited to welcome a two special guests, Chris Siebeneck of Seowerkz and Sara Johnson of LeadLab, who will share their subject matter expertise on what KPIs matter when it comes to your website and performance advertising.

Goals versus KPIs and how they work together

How to effectively report on KPIs to stakeholders

Chris Siebeneck is the VP of strategic partners at SEO Werkz, an agency that specializes in SEO, PPC, programmatic ads, and much more in the digital marketing space. Chris has extensive experience in the digital marketing planning, strategy, and campaign space — especially regarding KPIs. Chris was a leader at SEO Werkz as they evolved from a small boutique agency to an Inc. 500 firm in three years, and Inc 5000 firm the following 5 years.

Sara Johnson has been working in digital media for over 16 years. After working at some of the large agencies in Chicago, she began her own agency designed to help agencies and marketers with all things paid search, paid social, programmatic and marketing analytics. She and her team of 15 in-platform experts support agencies and marketing departments that were looking for a flexible partner that they can turn to to help with managing campaigns, answering questions, training their team and helping to navigate the complex, technical and always changing world of digital media.

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