Make UA Pay – Acquisition strategies that accelerate revenue for IAP and subscription models

May
2:00pm
Make UA Pay – Acquisition strategies that accelerate revenue for IAP and subscription models

By Business of Apps
App developers are being more cautious with their marketing budgets, concerned about the global economy. How can they turn that caution into cash?
Join our webinar to hear a panel of leading app developers discuss:
How they have changed their approach to UA as a result of worldwide lockdown
Strategies they have adopted to accelerate revenue in the current climate
Agile approaches to app marketing to capture upsurges in online consumption
Speakers
📷
Guy Singh, VP Product Marketing, Bango

Guy is an experienced senior product management, product marketing and partner management professional with strong strategic and leadership skills.  With over a decade of experience in artificial intelligence, text mining, NLP and semantic search.
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Roman Remez, Partnerships Marketing Manager, ENIXAN Entertainment
Roman works at ENIXAN which is an innovative developer and a mobile publisher, that creates accessible social games for web and mobile platforms. There are more than 20 million users, already play our games, such as Golden Frontier, Fantasy Garden, Warbanner etc.

📷
Samuel Bevan, Head of Emerging International, Advertising Solutions, Snap Inc.
As the Head of Emerging International, Sam leads one of the fast-growing teams at Snap. The Emerging International team focuses on sourcing, on-boarding, and growing high potential advertisers to Snapchat.

Sams passion for growing a sustainable business is apparent in the excellent customer service his team delivers. He has done this at Snap by building a team that focuses first and foremost on showing advertisers how Snapchat can exceed their marketing goals. The Emerging International team currently expands across Europe, Middle East, Israel, APAC, and Canada (with offices located in Toronto, Tel-Aviv, London, Paris, Amsterdam, Sydney, Dubai, and Hamburg).
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Jussi Oja, Growth Marketer, Rovio's Hatch Entertainment Ltd
Jussi is a data driven, full-stack growth marketer, mostly in the context of consumer services.
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Michael Gubman, Business Development | Strategic Partnerships, Bytedance (TikTok)
Michaels experience in Media Technology includes work with Digital Music & Video Distribution, Voice-first UI, Entertainment Metadata, ACR, Personalized and Contextual Recommendations, Connected Car, International Entertainment/Expansion, 2nd-screen Interactivity and Targeted Advertising.
📷
James Cooper, Director, Business of Apps
James is on a mission to connect and grow the app industry. Business of Apps provides world class news, data, analysis and marketplaces for the global app market.
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