A lot of us came into dogs the same way: heart first.

Not with a five-year business plan. Not with a perfectly polished brand deck. More like: one dog, one shelter, one client, one behavior problem, one moment where something in us said, “Oh. This matters.”

And then, at some point, the second question shows up, Um...how the hell do I make a real living doing this?

Because love may get you in the door, but love alone doesn’t build anything sustainable. It doesn’t pay rent, prevent burnout, price your services, create systems, or help you keep showing up.

That’s why I’m excited to talk with Jasmyne Durst.

Jasmyne came into dogs heart-led, like so many of us. And now? She’s doing the thing. Building, working, growing, making a living, and staying connected to the reason she started.

We’ll be talking about what it really means to build a life in dogs: the passion, the pressure, the business reality, the identity shift, and the weird beautiful path from “I love this work” to “I can actually sustain myself doing this work.”

Working dogs with Jazz Durst