In our August conversation (and part one of this topic), we'll break down the most critical components of a lead magnet and how to use them to connect with your audience without focusing solely on gaining new subscribers.

We dive into the various types of lead magnets (including some we're sure you've probably never considered) and why the goal of a lead magnet must go far beyond simple list-building.

We're hoping your biggest key takeaways from part one will be:

Finally understanding what everyone must do BEFORE creating a lead magnet.

Reframing the purpose of your lead magnet and learning our magic solution to convert lead magnet viewers into customers

Seeing your lead magnet as one core component in your larger movement marketing framework

Creating Audience Connection with Lead Magnets