It’s Not a Rumour is an unorthodox, hysterical story of survival, and of making it big in music and life without ever making a dime. It’s also about getting diagnosed with one of the most frightening diseases known to man, treating memory loss through writing, music, diet, exercise, natural supplements, and Moore’s wife, Renee, with her tireless love and research needed to hold on to these memories as long as he could to share them with the world.

Frederick Moore is a prolific lead singer/songwriter/guitarist known for founding rock bands such as Minneapolis-based Skogie and the Flaming Pachucos in the 1960s and in the late 1970s with his rock/power pop band The Kats / Nu Kats, where they set attendance records at legendary Los Angeles clubs such as Whisky a Go Go, Starwood, and The Troubadour.

Shannon Guyton is a Los Angeles based freelance writer and content strategist, with prior roles as managing editor at mental health site 7cups.com and editorial director at leading pregnancy website, TheBump.com. She has written hundreds of articles on various topics, from parenting to human resources. She’s an editor, ghostwriter, co-author, and mom of two amazing teens who thrives on helping the coolest people bring their stories to life on the page. And flavored coffee. She drinks all the flavored coffee.

It's Not a Rumour Launch Event: Shannon Guyton and Renee Schyjer in-conversation with Kevin Newton