This presentation explores the art and science of inspired structural design, emphasizing how engineering can harmonize beauty, efficiency, and sustainability. By allowing the structure itself to help inform the concept, we craft designs that are not only innovative but also deeply connected to their environment. We will delve into strategies for designing sustainably, focusing on the most structurally efficient use of materials to reduce waste and environmental impact. Through case studies and examples, the presentation highlights how thoughtful engineering creates beautiful structures that people love to own and use. Attendees will leave with actionable insights into achieving designs that inspire and perform.

Inspired design does not need to cost more, it often is more economical

Design-Build is the perfect delivery method for true Inspired Design

Inspired design requires a cohesive design team from the start

Collaboration of project constraints is key to Inspired Design

Aaron Schroeder, Business Development Engineer, StructureCraft

Aaron graduated from the University of British Columbia with a bachelor’s degree in civil engineering and began his career as a structural engineer in the residential construction industry, earning his P.Eng. designation in 2018. His project portfolio spans heavy civil concrete structures, high-end single-family homes, and multi-family residential complexes. Since Joining the StructureCraft Team in 2021, Aaron served as the project engineer for the 7-story T3 office building in Nashville, Tennessee, before transitioning to the Business Development team.

With a strong foundation as a structural engineering consultant, construction contracting experience, and a personable/outgoing demeanor, Aaron is passionate about fostering meaningful connections within the AEC industry. As one of the primary points of contact for new project inquiries, he plays a key role in introducing clients to StructureCraft's innovative approach. You’ll also find Aaron representing StructureCraft at industry conferences, enthusiastically sharing insights about the company’s projects and expertise. Whether online or in-person, he’s eager to connect with you and your team—reach out to see if Aaron will be in your city soon!