We all know the frustration when a mobile app runs slow, freezes, or even crashes. What we frequently don’t know is which app performance issues matter the most to our users and business.

If you have an increase in startup time or crash rate, are users abandoning your app?

When a new feature or experiment underperforms, does the lack of adoption stem from a technical failure?

We’ll cover several key challenges to understanding the full impact of app performance on user experience. We’ll also explore case studies from Embrace customers like adidas, GOAT, and Wildlife Studios whose teams have proactively improved crash rates, ANRs, and rankings to drive better user and business outcomes.

Colin Contreary - Head of Content, Embrace

Colin is the Head of Content at Embrace, a platform that helps engineers manage the complexity of mobile to build better, bolder experiences. His career spans many roles across his three main passions of writing, technology, and entertainment. Prior to working in tech, he wrote and performed for the stage and screen, and also worked in television production on a little show called The Simpsons. He loves dad jokes and learning about all things tech, including mobile, web development, and data analysis.

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James is a Director at Business of Apps and also the Chairman of the App Promotion Summit series of events. James previously worked at The Guardian where he was Head of Strategy, and as a management consultant on projects for many of the world’s leading media and technology companies.

Better App experiences: Win the battle against crashes and ANRs