In a world saturated with polished campaigns and performative messaging, how can companies tell stories of impact that actually land with the people they’re trying to reach?

Josh Reiman, Social Impact Producer at PG&E, joins Impact Deconstructed to break down the art—and strategy—of authentic storytelling in corporate impact.

More specifically, Josh will spotlight PG&E's short film Change the System: Building Black Wealth. Through an exploration of this film, he'll share how it was used across online and in-person experiences to engage communities, coworkers, and the public. 

Impact Deconstructed is a Social Impact World original series that celebrates the bold, brilliant, and often behind-the-scenes work of corporate social impact  leaders.

In each episode, we spotlight one standout initiative and deconstruct how it came to life as told by the changemakers who made it happen.

Impact Deconstructed: Impact Storytelling at PG&E

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