We’re all seeing it: the way software is discovered, adopted, and ultimately purchased has fundamentally changed. And we’re feeling it too. According to Gartner, your sales team has only 5% of your buyers’ time in a solution evaluation. So how do you access the other 95%?

Interactions with customers and prospects have expanded beyond traditional marketing and sales pathways, with users engaging with one another in Slack communities, subreddits, Stack Overflow threads, LinkedIn posts, tweets, and more.

Today’s fastest growing companies are tapping into intent signals from these digital channels to drive faster, more efficient outcomes for both their customers and their organization.

Hear from the chief operating officers at Vercel, Lavender, and Common Room about how they’re guiding their sales and marketing teams to harness the modern buying journey and drive business results.

Identify and act on intent signals from target accounts (and individuals!) happening in these digital channels, sometimes called the dark funnel

Grow pipeline and accelerate deal velocity by incorporating context from product activity and your user community

The New Buyer’s Journey: Grow Pipeline Through Real Intent and Context