At first glance, building an account-based go-to-market motion seems straightforward … but once implementation begins, unanswered questions abound:

What actions and metrics should you measure?

How can your marketing and sales teams align around the same metrics?

How do you enforce SLAs that help build predictable pipeline?

Veteran ABX marketer Saima Rashid has the answers. In this webinar, she’ll demystify the uncertainty that pervades transitioning to an account-based approach. She’ll also offer expert, actionable insights that can make your account-based strategy a winning one.

The value of putting relevant metrics into context

How to convert data into insights and action

How to create and enforce SLAs across teams

Small process tweaks that produce big results

And the importance of transparency across the company to drive revenue team alignment

Ideas are Easy, Execution is Everything – Operationalizing Your Account-Based Experience