Not all chatbots are created equal. Some frustrate. Others delight. A few even win awards.

In this webinar, we dive into what separates the good from the great - and how to design chatbot experiences that feel human and drive business results.

Meet our speakers, the minds behind some of Belgium’s smartest chatbots, and their academic counterpart:

Toby Moors, Customer Happiness Specialist @ Loop Earplugs 

David Martens, Professor Applied Data Mining and Ethitcal AI @ University of Antwerp

Michiel Baets, Chatbot Product Owner @ Brussels Airport Company (BRUce) and Partner @ Seven Beaufort

LoopBot (#2 - Loop Earplugs) and BRUce (#1 - Brussels Airport) are the top performers in campfire.ai's Best Bot of Belgium rankings.

They’ll walk you through their real-world journeys — from aligning chatbot tone of voice with brand identity to tackling backend challenges that make or break user experience. We'll also cover which ethical and regulatory challenges great chatbots need to overcome.

What makes a chatbot feel truly “human”

How to align business goals with conversational flows

Design principles for frictionless user journeys

What not to do when scaling chatbot operations

This session is made for CX leaders, product managers, customer service managers, digital channel owners and anyone thinking: “We need a chatbot… but a good one.”

Feel free to invite a colleague - it's free and virtual!

How to design a great chatbot experience