Aug
6
4:00pm
How to Plan, Measure, and Optimize your ABM Campaigns
By SaaSMQL
Join us for an exclusive webinar on "How to Plan, Measure, and Optimize your ABM Campaigns".
In this webinar, we'll explain how to forecast the ABM campaigns and allocate your marketing budget across each channel. We'll show examples of campaign scenarios, and how you can track attribution from cold accounts to new closed-won customer. We'll cover:
- What Is An Account-Based Marketing Funnel
- How to forecast future ABM campaigns based on goals and budget
- Marketing Budget allocation and measurement
- Essential ABM Metrics To Measure Success
- How to identify the ABM funnel bottlenecks
- A Quick Guide To Account Based Marketing Attribution
This is the 5th webinar of the new series "The Comprehensive Account-Based Marketing Guide for SaaS (from $0 to $100M ARR)". Save your spot today, and we'll also send you the recording after the event.
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SaaSMQL
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