If you are organising a photoshoot for your brand, pitching creative ideas to a client, planning a shop design, or another creative project - you will need a styling concept. A styling concept is more than a moodboard of ideas, it’s the next step, an intended plan of action which further develops your style theme, and providing a set of practical tools for delivering a successful outcome.

Renowned stylist, columnist & author of 10 best-selling interiors & gardens books, Selina Lake, will share her styling concept creation process. She will explain her methods for building ‘look and feel’ styling schemes & how to use completed concepts to bring your shoot, pitch, design or project to life.

- What is a Styling Concept & why creating a successful one is a useful creative business tool

- How to start the process, including gathering inspiration and initial ideas for any creative project

- How to recognise upcoming trends & include these as part of your concept

- The tools to turn your visual ideas into a useful and usable Styling Concept

- The important information that needs to be included and considered

- How to implement your Styling Concept to promote yourself, your work or your business

Selina is a stylist, columnist & author of 10 best-selling interior & garden books - www.selinalake.co.uk

HOW TO PLAN, DEVELOP & EXECUTE A STYLING CONCEPT with Selina Lake