Humans have been telling stories forever, but storytelling is only now catching on in the B2B ecosystem. When added to marketing strategies, storytelling helps not only differentiate your brand from competitors in a crowded market but catches the attention of prospects as well.

Join Rahim Lalani, Senior Manager, Product Marketing, at Showpad and Christine Moore, Director of Product Marketing from Pavilion as we explore the building blocks of winning narratives and go behind the scenes of a recent launch.

From this session, you’ll gain the knowledge to:

Build a winning story using the key elements of narrative design

Partner effectively with Sales, Enablement, and other internal stakeholders to maximize adoption success

Execute a successful launch using the lessons we learned in the trenches

How to Create and Launch Compelling Narratives Your Audience Can't Ignore